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Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses really utilize them.
Although we now know why consumer reviews are so effective, the majority of businesses obviously don't.
Source: LsaInsider
Software Application Reviews Impact Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
More Than Half Of Customers Aged 25-34 Submitted Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista
72% Of Customers Will Not Take Action Unless They Check Out Some Reviews
Regardless of how enticing your marketing is, you still require consumer reviews. There is no other way around it. Clients are still going to hear you out, but they rely on other people more.
Source: My Testimonial Engine
53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of client reviews remain without a reply. That's regrettable, since those companies are losing customers that way.
Source: Review Trackers
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
Google Accounts For 57.5 Percent Of All Reviews Across The Globe
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social network which can also affect our buying preferences.
According to social media reviews stats, Facebook impacts over half of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics reveal that four out of five users are more likely to trust a local business.
Source: RevLocal
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.
With the help of other consumers, you manage to select a model that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
United States Buyers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on various elements of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American customers.
Source: Statista
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Generally 2 out of 3 businesses have excellent and great ratings. Just 5% of companies have a score listed below three stars.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management statistics indicate a business's reputation doesn't impact simply the consumers. Prospective team members likewise take a look at rankings and take a look at reviews.
Source: Deloitte
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
Only 6% Of Consumers Do Not Trust Consumer Reviews At All
According to client review statistics, a tremendous 19 percent of customers constantly rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista