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95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely often'.
Source: Trust You
86% Of Consumers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you offer them a great experience.
Source: Brightlocal
49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who take notice of the number of reviews is currently at 46%.
Source: Brightlocal
Reviews Posted On Twitter Can Increase Online Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Consumers Might Invest 31% More With A Business That Has Excellent Reviews
Take notice of this fact. The better other users describe your service or product, the more money you can charge and consumer review stats show us exactly how much more.
Source: Martech Zone
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some negative reviews.
Source: Capterra
Software Reviews Impact Over 98% Of All Buyers
18 percent of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
US Consumers View "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on various elements of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American consumers.
Source: Statista
15% Of Users Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15 percent of prospective clients will not even think about doing business with a business they can't discover viewpoints about.
Source: Statuslabs
When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor
Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
The Average Review Length Has Actually Become 65% Much Shorter Since 2010
Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.
Source: Review Trackers
Most Best Selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to client rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review stats show the general popularity of a website can just go so far when it pertains to trust.
Source: Review Trackers
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz