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Online Item Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270 Percent
User review statistics reveal the purchase possibility for a product with five reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their buying confidence.
Businesses use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
53% Of Customers Anticipate Companies To Reply Within A Week To Negative Reviews
Online review stats show that 63% of consumer reviews go on without a reaction. That's regrettable, since those companies are losing clients that way.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing customers see. Still, users take note of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.
Source: Statista
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social media which can also affect our purchasing decisions.
According to social reviews data, Facebook impacts the majority of users' purchase decisions.
Facebook reviews stats reveal that four out of five users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
USA Consumers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews
When individuals read reviews, they concentrate on various aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US customers.
Source: Statista
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats reveal the general appeal of a site can only go so far.
Source: Review Trackers
Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies really utilize them.
Although we now know why consumer reviews are so effective, many businesses apparently do not.
Source: LsaInsider
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
83% Of Clients Don't Rely On Advertising
The conventional channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust advertisements pick to take note of customers' recommendations online.
Source: Statuslabs
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo