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American Shoppers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
When people check out reviews, they concentrate on different elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.
Source: Statista
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Stats reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Software Reviews Influence Over 98% Of All Buyers
18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Customers Prefer To Read Reviews On Their Mobile Devices
Be it via an app or a mobile internet browser, most people choose to read reviews on their smart phones.
Source: Statista
Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of businesses really make use of them.
Although we now understand why customer reviews are so effective, most businesses obviously don't.
Source: LsaInsider
98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site
Typically, 142 million consumers visit Yelp on a monthly basis. This is as excellent a time as any if you haven't declared your free Yelp business page.
Source: RevLocal
30% Of Customers Feel Positive About A Business Which Answers Online Reviews
Corresponding with your consumers establishes trust. Even something as simple as responding to their reviews and remarks can make them feel valued.
As you may expect, clients who feel this way are happy to invest more cash with a business.
Source: Statuslabs
67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider
When customers have to pick a service provider, reviews have a massive influence on their decision.
Source: DemandGenReport
77% Of Clients Would Most Likely Post A Review If They Were Asked
More than a 35% would leave a review to educate others about their client encounter and 24% would most likely direct their review to the company itself.
Over a 26% would be willing to post a review to help other people with their choice making process.
Source: Podium
49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of customers, who focus on the variety of reviews is presently at 46 percent.
Source: Brightlocal
86 Percent Of Consumers Would Consider Composing A Review For A Business
Your consumers are your most important resource, and it's not just because of the cash they spend at your business. If you provide a good experience, they will want to share it.
Source: Brightlocal