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Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase probability for a product with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
Google Accounts For 57.5 Percent Of All Reviews Throughout The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
90 Percent Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about impressions, right?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to compose one.
Source: Martech Zone
61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Generally two thirds of companies have great and outstanding rankings. Just 5% of businesses have a ranking below three stars.
Source: Brightlocal
77% Of Clients Do Not Trust Reviews That Are Older Than Three Months
Clients don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick a legal representative or a doctor.
Young people (age 18-35) are a lot more likely to employ a professional based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
53% Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's consumers are wary and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.
Source: Statista
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Only 6% Of Customers Do Not Rely On Customer Reviews At All
According to consumer review stats, a tremendous 19 percent of consumers always trust online reviews and never a buy without reading reviews initially.
Source: Statista
Customers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Buying choices are made rapidly.
Online reviews are obviously convincing, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You