64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read client reviews, agree that it increases their buying confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US consumers consider reviews as 'very influential'.

To highlight the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those same consumers are also going to accept slower shipping times for such items.

Source: Turntonetworks

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have a substantial impact on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44% boost.

Source: RevLocal

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated content has an unassailable effect on customers.

They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

83% Of All Young People Were Asked To Leave A Review Recently

Of those invited, 80% of clients did submit a review. Overall, companies have actually asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users focus on other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

Consumers Might Spend 31% More With A Business That Has Fantastic Reviews

Take note of this fact. The better other users describe your services or product, the more money you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

74 Percent Of Local Businesses Have At Least 1 Google Review

One review is far from adequate to improve your site's SERP ranking.

Taking a look at online rankings data, we found out that a company needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Stats reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our buying decisions.

According to social media reviews data, Facebook affects more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats reveal that four out of 5 users are most likely to rely on a local business.

Source: RevLocal

Reviews Posted On Twitter Can Help Grow Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.

Source: Review Trackers

53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of customer reviews remain without a response. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

15% Of Clients Don't Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15 percent of possible customers will not even think about working with a company they can't discover viewpoints about.

Source: Statuslabs

Favorable Reviews Motivate 68 Percent Of Customers To Use A Local Business

Since the vast majority of customers read reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals devote more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra