The Average Review Length Has Actually Gotten 65% Shorter Since 2010

Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out client reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

Half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the worth of being informed. User-generated content has an unassailable influence on consumers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 6 Percent Of Customers Do Not Rely On Customer Reviews At All

According to client review statistics, a whopping 19 percent of customers constantly trust online reviews and never ever a make a purchase without reading reviews first.

Source: Statista

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Typically, 142 million customers visit Yelp each month. This is as great a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Consumers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made rapidly.

Online reviews are clearly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

More Than Half Of People Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are seemingly the more opinionated ones.

Source: Statista

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Staying connected with your customers develops trust. Even something like reacting to their remarks and reviews can make them feel valued.

As you might expect, customers who feel this way are happy to spend more cash with a business.

Source: Statuslabs

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal