70% Of Customers Choose To Find Out About A Business By Means Of Short Articles And Reviews, Instead Of Ads

Ads are all well and good, however it deserves trying a different approach as well. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

89% Of Customers Want To Read Reviews On Their Mobile Devices

Be it via an app or a mobile internet browser, people prefer to read reviews on their smart phones.

Source: Statista

82% Of Customers Visit Review Sites Since They Want To Acquire A Service Or A Product And Wish To Get The Truth About The Businesses Services And Products.

Review websites are places that people go to get the facts about a service, business or product . Since they have already formed a buying decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

United States Consumers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

When people check out reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA clients.

Source: Statista

53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally two-thirds of companies have outstanding and great rankings. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

15% Of Visitors Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of potential customers will not even think about working with a business they can't discover opinions about.

Source: Statuslabs

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies actually make use of them.

Although we now know why consumer reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

The Majority Of Consumers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still require consumer reviews. There is no skirting around it. Clients are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

60% Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and rating stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review statistics show the basic popularity of a site can just presume when it pertains to trust.

Source: Review Trackers