98% Of Yelp's Browsers Bought From A Business They Found On The Website

Usually, 142 million customers visit Yelp on a monthly basis. If you haven't claimed your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

Over Half Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Ranking

This stat is one of numerous that show the value of online ratings. Now that news of customer satisfaction travels this fast, keeping your customers delighted is more crucial than ever.

57 percent of consumers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked just for companies with an ideal five star ranking.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also affect our buying decisions.

According to social reviews stats, Facebook impacts more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats reveal that four out of 5 users are most likely to trust a local business.

Source: RevLocal

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a clear view of how the business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

90 Percent Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

Over Half Of Consumers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

70 Percent Of Customers Prefer To Learn About A Business Through Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Because the vast bulk of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 6 Percent Of Consumers Do Not Rely On Customer Reviews At All

According to client review data, a whopping 19 percent of consumers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you quickly select one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs