Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses really use them.

Although we now know why consumer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

The Majority Of Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals devote more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

82% Of Customers Check Out Review Websites Since They Want To Acquire A Service Or A Product And Wish To Get The Truth About Business Product Or Services.

Review websites are locations that customers go to get the truth about a product, service or business . Users come due to the fact that they have currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Google Accounts For 57.5 Percent Of All Reviews Around The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

More Than Half Of Shoppers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15 Percent Of People Do Not Trust Businesses With No Online Reviews

No trust implies no interactions. 15 percent of prospective customers won't even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

The Average Review Length Has Gotten 65% Shorter Since 2010

These days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Data reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Generally, 142 million consumers go to Yelp monthly. This is as good a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal