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More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70% Of Consumers Prefer To Discover A Business By Means Of Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the very best method to find the truth about a product or service.
Source: Statuslabs
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Choosing A Service Provider
Reviews have a massive impact on their decision when customers have to choose a service provider.
Source: DemandGenReport
A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Income
Businesses that treat customers well normally flourish, review websites help make sure of that.
Source: Statuslabs
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
If A Company Makes An Effort To Fix Issues Quickly And Effectively, 95% Of Disappointed Customers Will Go Back To A Business
Consumers don't expect you to be perfect. They do expect you to deal with things when they go wrong. If there's nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.
Today's shoppers are smart and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews
Corresponding with your clients creates trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.
As you may anticipate, clients who feel this way are happy to spend more cash with a company.
Source: Statuslabs
77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies should to be constantly asking for reviews.
Source: Statuslabs
If They Were Asked, 77% Of Customers Would Definitely Submit A Review
More than a 35% would leave a review to inform others about their client experience and 24% would undoubtedly direct their review to the business itself.
Over a 26% would want to submit a review to assist other people with their choice making process.
Source: Podium