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64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read client reviews, concur that it increases their buying confidence.
Organizations use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review statistics put customers' reviews as the most credible source of suggestions. Online reviews normally carry the exact same weight as suggestions from friends and family.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Reviews Posted On Twitter Can Boost Revenues By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
People Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Purchasing choices are made quickly.
Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
More Than Half Of Customers Will Not Use A Service If It Has Less Than A 4 Star Score
This stat is among numerous that illustrate the importance of online scores. Now that news of consumer fulfillment travels this quick, keeping your clients delighted is more important than ever.
57% of consumers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for businesses with a best five star score.
Source: Brightlocal
77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
89% Of Individuals Like To Read Reviews On Their Smartphones
Be it through an app or a mobile internet browser, people choose to read reviews on their cell phones.
Source: Statista
The Majority Of Customers Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are obviously the more opinionated ones.
Source: Statista
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends reveal people prefer to comment if they had a positive experience, instead of a mediocre or negative one.
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of consumers, who take notice of the number of reviews is currently at 46%.
Source: Brightlocal
89% Of Customers Browse A Businesses Responses To Reviews
Not only do many customers read the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.
Source: Brightlocal
95% Of Unsatisfied Consumers Will Return To A Business If A Company Manages To Solve Issues Quickly And Efficiently
Clients do not anticipate you to be perfect. When things go wrong, they do expect you to resolve things. If there is absolutely nothing else a company can do to fix a concern, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
One-half Of All Of The Millennial's "Always" Read Online Reviews For Businesses
Younger individuals understand the worth of being informed. User-generated material has an indisputable impact on consumers.
They will realize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal