49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

77% Of Users Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Because the huge bulk of consumers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a new car and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other people, you quickly select a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

Many Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

89% Of Consumers Browse A Businesses Responses To Reviews

Not only do a lot of individuals check out the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

73 Percent Of Customers Think Customer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the prospective consumers are searching for. Nearly a 3rd of customers say composed reviews are the only feature that makes them believe the websites' reviews are helpful and appropriate.

Source: Fan and Fuel

Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, buying decisions are made quickly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

15 Percent Of Consumers Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of potential clients will not even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the value of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how business is in fact doing. Do not depend upon that fact alone.

Source: Brightlocal

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone