49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated material has an unassailable impact on customers.

They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews normally bring the same weight as guidance from loved ones.

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they invest at your business. They will be ready to share it if you provide them an excellent experience.

Source: Brightlocal

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Normally, 142 million consumers visit Yelp each month. If you have not claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

Reviews Shared On Twitter Can Help Grow Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read much more reviews to get an idea of how the business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the huge impact user ratings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also influence our buying decisions.

According to social reviews data, Facebook affects more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that four out of five users are likely to rely on a local business.

Source: RevLocal

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how tempting your marketing is, you still need customer reviews. There's no way around it. Customers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

82 Percent Of Consumers Go To Review Sites Due To The Fact That They Want To Purchase A Service Or A Product And Wish To Get The Truth About The Businesses Products And Services.

Review websites are locations that people go to get the facts about a product, business or service . Since they have currently formed a buying decision, users come. The majority of them (89%) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal