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If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers expect to see some unfavorable reviews.
Source: Capterra
Google Accounts For 57.5% Of All Reviews Around The Globe
As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
89% Of Buyers Prefer To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile browser, individuals prefer to read reviews on their mobile phones.
Source: Statista
Many Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also affect our buying decisions.
According to social media reviews statistics, Facebook impacts the majority of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business.
Source: RevLocal
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'always' or 'very often'.
Source: Trust You
Most Best-selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower rating really helps your overall score.
According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
Reviews have an enormous effect on their decision when clients have to choose a solution provider.
Source: DemandGenReport
72% Of Consumers Will Not Take Action Unless They Read Some Reviews
Regardless of how captivating your marketing is, you still need client reviews. There is no skirting around it. Clients are still ready to hear you out, however they trust other people more.
Source: My Testimonial Engine
Online Product Reviews About An Item Can Amplify Its Conversion Rate By A Staggering 270 Percent
User review stats show the purchase possibility for a product with 5 reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to choose a legal representative or a medical professional.
Younger people (age 18-35) are a lot more likely to hire a professional based upon online reviews. Just 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Over Half Of Shoppers Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are plainly the more opinionated ones.
Source: Statista
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to buy a brand-new car and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.
With the help of other people, you quickly pick a model that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
Over Half Of Customers Will Not Utilize A Business If It Has Less Than A 4 Star Score
This stat is one of many that show the value of online ratings. Now that news of customer satisfaction travels this fast, keeping your customers delighted is more crucial than ever.
57% of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
Additionally, 11 percent looked just for services with a best five star score.
Source: Brightlocal