70 Percent Of Customers Choose To Discover A Business Through Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review statistics position consumers' reviews as the most reliable source of suggestions. Online reviews usually carry the very same weight as guidance from family and friends.

Source: Brightlocal

The Majority Of Popular Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower rating really helps your overall score.

According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies really use them.

Although we now understand why customer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a average or negative one.

Source: Brightlocal

Users Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Buying decisions are made quickly.

Online reviews are undoubtedly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of customer reviews remain without a reply. That's too bad, due to the fact that those companies are losing customers that way.

Source: Review Trackers

15 Percent Of Buyers Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of possible consumers won't even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

30% Of Consumers Feel Positive About A Company Which Answers Online Reviews

Communicating with your consumers establishes trust. Even something as simple as reacting to their reviews and comments can make them feel appreciated.

As you may anticipate, clients who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

If They Were Asked, 77% Of Customers Would Likely Leave A Review

More than a 35% would submit a review to advise others about their customer experience and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their choice making process.

Source: Podium

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

74% Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online ratings data, we discovered that a business requires to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to choose a lawyer or a physician.

Younger people (age 18-35) are much more likely to hire an expert based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters