If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

67% Of Consumers Claim That Reviews Are A "Extremely Important" Factor When Picking A Service Provider

When customers have to choose a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

Regardless of how tempting your marketing is, you still require consumer reviews. There's no way around it. Clients are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics reveal that 63% of consumer reviews go on without a reaction. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

Online Item Reviews About A Product Can Improve Its Conversion Rate By A Staggering 270%

User review statistics reveal the purchase likelihood for a product with 5 reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a medical professional or a lawyer.

Younger people (age 18-35) are a lot more inclined to employ a professional based upon online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

89% Of Clients Review A Businesses Replies To Reviews

Not only do the majority of customers check out the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal

More Than Half Of Customers Will Not Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is among numerous that highlight the importance of online scores. Now that news of client complete satisfaction travels this quick, keeping your customers pleased is more vital than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked only for companies with a best five star rating.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Shared On Twitter Can Help Grow Online Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

74 Percent Of Local Companies Have At Least 1 Google Review

A single review is far from enough to improve your site's SERP ranking.

Looking at online ratings statistics, we learnt that a company needs to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

More Than Half Of Individuals Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are evidently the more vocal ones.

Source: Statista

53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista