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74 Percent Of Regional Businesses Have At Least One Google Review
One review is far from adequate to improve your website's SERP ranking.
Taking a look at online rankings data, we found out that a business needs to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.
Today's shoppers are smart and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones
Online review stats place clients' reviews as the most trustworthy source of recommendations. Online reviews generally bring the same weight as suggestions from family and friends.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.
Source: Capterra
72% Of Customers Won't Take Action Unless They Check Out Some Reviews
No matter how tempting your marketing is, you still need client reviews. There is no skirting around it. Customers are still willing to hear you out, but they trust other people more.
Source: My Testimonial Engine
Just 6 Percent Of Customers Do Not Rely On Consumer Reviews At All
According to consumer review statistics, a whopping 19% of consumers constantly trust online reviews and never ever a make a purchase without checking out reviews first.
Source: Statista
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Clients
24% of US buyers consider reviews as 'extremely influential'.
To highlight the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same customers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Given that the large bulk of customers read reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
United States Buyers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews
When people read reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American customers.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'very frequently'.
Source: Trust You
86% Of Consumers Would Think About Writing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be ready to share it if you provide them a good experience.
Source: Brightlocal