91% Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most credible source of recommendations. Online reviews typically bring the very same weight as advice from friends and family.

Source: Brightlocal

30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews

Keeping in touch with your customers creates trust. Even something easy like responding to their comments and reviews can make them feel valued.

As you might anticipate, clients who feel this way are happy to spend more money with a company.

Source: Statuslabs

15% Of People Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of prospective consumers will not even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews

No matter how eye-catching your marketing is, you still require client reviews. There's no other way around it. Clients are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management stats indicate a company's reputation does not impact just the consumers. Prospective team members also look at ratings and read reviews.

Source: Deloitte

Positive Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Considering that the vast bulk of customers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the huge impact user rankings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

90 Percent Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Over Half Of Consumers Will Not Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is one of lots of that illustrate the importance of online rankings. Now that news of customer satisfaction travels this quick, keeping your customers pleased is more crucial than ever.

57% of consumers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for services with an ideal five star rating.

Source: Brightlocal

61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Typically two-thirds of businesses have excellent and great rankings. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Leave A Review

More than a 35% would do it to educate others about their client encounter and 24% would rather direct their review to the company itself.

Over a 26% would want to leave a review to assist other people with their decision making process.

Source: Podium