91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. However, they realize the enormous effect user rankings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Given that the vast bulk of consumers read reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

United States Buyers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals read reviews, they concentrate on various aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA clients.

Source: Statista

63.6% Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review statistics show the basic appeal of a site can just go so far when it comes to trust.

Source: Review Trackers

73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more genuine which is what the potential consumers are looking for. Nearly a third of customers state composed reviews are the only feature that makes them believe the websites' reviews are appropriate and useful.

Source: Fan and Fuel

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing customers see. Still, users take note of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

98% Of Yelp's Visitors Bought From A Business They Discovered On The Site

Usually, 142 million consumers go to Yelp monthly. If you have not declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually use them.

Although we now understand why customer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust advertisements select to take note of clients' recommendations online.

Source: Statuslabs

83% Of All Young Shoppers Were Invited To Give A Review Recently

Of those invited, 80% of clients did submit a review. Overall, businesses have actually asked 66% of all consumers to give a review on their company.

Source: Brightlocal

67% Of Customers Claim That Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

When consumers need to pick a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a brand-new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you manage to choose one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

Only 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to client review stats, a whopping 19 percent of customers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista