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67% Of Customers Suggest Reviews Are A "Extremely Important" Factor When Picking A Service Provider
When consumers have to select a solution provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
The Typical Review Length Has Actually Become 65% Much Shorter Since 2010
These days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.
Source: Review Trackers
83% Of Customers Do Not Trust Advertising
The standard channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust advertisements select to focus on clients' suggestions online.
Source: Statuslabs
70 Percent Of Customers Prefer To Learn About A Business Through Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the best method to discover the truth about a service or product.
Source: Statuslabs
Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact use them.
Although we now understand why customer reviews are so effective, the majority of businesses apparently don't.
Source: LsaInsider
52% Of Customers Trust A Product More If It Has Negative Reviews Also
We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers anticipate to see some negative reviews.
Source: Capterra
Visitors Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, buying decisions are made quickly.
Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
Software Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
71% Of Millennials Search Consumer Reviews Of Expert Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to pick a medical professional or an attorney.
Young people (age 18-35) are much more likely to work with a professional based upon online reviews. Only 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
15 Percent Of Clients Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of potential clients will not even consider doing business with a business they can't find viewpoints about.
Source: Statuslabs
More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone