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88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Statistics reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
If They Were Asked, 77% Of Customers Would Most Likely Post A Review
More than a 35% would submit a review to inform others about their consumer experience and 24% would certainly direct their review to the company itself.
Over a 26% would be willing to leave a review to assist other individuals with their choice making process.
Source: Podium
73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Rankings
Online review data make it clear people aren't pleased with ratings alone.
Consumer reviews make the statistics appear more authentic which is what the prospective customers are searching for. Nearly a third of consumers say composed reviews are the only function that makes them believe the websites' reviews are helpful and appropriate.
Source: Fan and Fuel
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Customers
24% of US shoppers consider reviews as 'incredibly influential'.
To highlight the value of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those exact same clients are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase probability for a product with 5 reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
If A Company Manages To Fix Problems Quickly And Efficiently, 95% Of Unhappy Clients Will Go Back To A Business
Customers do not expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there's nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out consumer reviews, concur that it increases their buying confidence.
Organizations use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
74 Percent Of Regional Companies Have At Least 1 Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Looking at online rankings stats, we discovered that a business needs to have an average of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
Favorable Reviews Encourage 68% Of Consumers To Use A Local Business
Because the vast bulk of customers check out reviews, you would want yours to be appealing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of businesses actually use them.
Although we now understand why customer reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
When customers need to choose a service provider, reviews have a massive effect on their decision.
Source: DemandGenReport
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.
Source: Statista
Buyers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, buying decisions are made quickly.
Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone