Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Given that the vast bulk of consumers read reviews, you would want yours to be inviting to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact make use of them.

Although we now know why customer reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's shoppers are wary and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

74 Percent Of Regional Businesses Have At Least One Google Review

One review is far from sufficient to improve your site's SERP ranking.

Looking at online scores statistics, we found out that a business requires to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

The Typical Review Length Has Become 65% Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Generally two-thirds of businesses have great and outstanding rankings. Just 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Generally, 142 million consumers visit Yelp monthly. This is as good a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't pleased with scores alone.

Written reviews make the statistics appear more genuine which is what the potential customers are trying to find. Practically a third of customers state composed reviews are the only function that makes them think the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated content can do wonders in terms of conversions.

A single review can have an enormous effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista