Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read a lot more reviews to get an idea of how the business is in fact doing. Do not depend upon that fact alone.

Source: Brightlocal

77% Of Customers Would Post A Review If They Were Asked

More than a 35% would leave a review to notify others about their customer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to give a review to help other people with their decision making process.

Source: Podium

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

Regardless of how eye-catching your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Clients Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing decisions are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6% Of Customers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics show the basic popularity of a website can just presume when it pertains to trust.

Source: Review Trackers

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

89% Of Customers Browse A Businesses Replies To Reviews

Not only do most clients read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

86% Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they invest at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select a medical professional or a lawyer.

Younger people (age 18-35) are a lot more likely to hire an expert based on online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Communicating with your consumers develops trust. Even something as simple as reacting to their reviews and remarks can make them feel valued.

As you might expect, clients who feel this way are going to invest more money with a business.

Source: Statuslabs

Reviews Published On Twitter Can Grow Online Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

73% Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more genuine which is what the potential consumers are looking for. Practically a 3rd of customers state written reviews are the only feature that makes them believe the websites' reviews are relevant and beneficial.

Source: Fan and Fuel