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Google Represents 57.5% Of All Reviews Around The Globe
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
73% Of Customers Believe Client Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with scores alone.
Written reviews make the stats appear more genuine which is what the prospective clients are looking for. Nearly a 3rd of consumers state written reviews are the only function that makes them think the sites' reviews are pertinent and beneficial.
Source: Fan and Fuel
The Typical Review Word Count Has Become 65% Shorter Since 2010
Presently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
74 Percent Of Local Companies Have At A Minimum, 1 Google Review
A single review is far from enough to improve your website's SERP ranking.
Looking at online ratings stats, we found out that a business requires to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal
63.6% Of Customers Check Out Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
These online review stats reveal the basic appeal of a site can just presume when it pertains to trust.
Source: Review Trackers
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Many Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a mediocre or negative one.
Source: Brightlocal
83% Of All Young Customers Were Invited To Give A Review Recently
Of those invited, 80% of clients did leave a review. In general, businesses have actually asked 66% of all clients to leave a review on their business.
Source: Brightlocal
67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider
When customers need to select a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.
With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews transform customers into customers.
Source: Consumer Affairs
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star rating is the first thing consumers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
30% Of Clients Feel Comfortable With A Company Which Responds To Online Reviews
Staying connected with your consumers builds their trust. Even something easy like responding to their comments and reviews can make them feel valued.
As you might expect, clients who feel this way are more willing to spend more money with a company.
Source: Statuslabs
Over Half Of Shoppers Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are evidently the more opinionated ones.
Source: Statista
15% Of Users Do Not Trust Businesses With No Online Reviews
No trust means no interactions. 15 percent of possible clients will not even think about working with a company they can't discover opinions about.
Source: Statuslabs
Reviews Published On Twitter Can Increase Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo