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83% Of Consumers Don't Trust Advertising
The traditional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust ads select to take note of customers' suggestions online.
Source: Statuslabs
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website
Usually, 142 million customers check out Yelp every month. This is as great a time as any if you have not declared your free Yelp business page.
Source: RevLocal
The Typical Review Length Has Actually Become 65% Shorter Since 2010
As of late reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
If They Were Asked, 77% Of Customers Would Probably Leave A Review
More than a 35% would submit a review to advise others about their client encounter and 24% would certainly direct their review to the business itself.
Over a 26% would be willing to give a review to help other people with their decision making process.
Source: Podium
Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
Younger people know the value of being informed. User-generated content has an unassailable influence on customers.
If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been losing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
73% Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with ratings alone.
Customer reviews make the statistics appear more authentic which is what the prospective consumers are searching for. Nearly a 3rd of customers state composed reviews are the only feature that makes them believe the websites' reviews are pertinent and helpful.
Source: Fan and Fuel
70% Of Consumers Choose To Find Out About A Business Via Reviews And Short Articles, Instead Of Advertisements
Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs
The Majority Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a positive experience, instead of a mediocre or negative one.
Source: Brightlocal
Many Best-selling Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
30% Of Clients Feel Positive About A Business Which Responds To Online Reviews
Communicating with your clients develops trust. Even something like reacting to their reviews and remarks can make them feel appreciated.
As you may anticipate, clients who feel this way are happy to spend more cash with a business.
Source: Statuslabs