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Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
86% Of Customers Would Think About Composing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be ready to share it if you provide them a great experience.
Source: Brightlocal
15% Of Users Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of prospective consumers will not even think about working with a company they can't discover opinions about.
Source: Statuslabs
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social media which can also affect our buying decisions.
According to social reviews statistics, Facebook impacts more than half of users' purchase choices.
Facebook reviews statistics expose that four out of 5 users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a positive experience, rather than a negative or average one.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the significance of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those very same consumers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
Reviews Shared On Twitter Can Grow Revenues By 6.46%
Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. Nevertheless, they understand the massive impact user ratings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses
Considering that the huge majority of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review stats show the basic popularity of a site can just presume when it pertains to trust.
Source: Review Trackers
70 Percent Of Consumers Prefer To Find Out About A Business Via Posts And Reviews, Instead Of Ads
Ads are all well and good, but it's worth attempting a different approach too. Reviews are by far the very best way to find the truth about a product or service.
Source: Statuslabs
82 Percent Of Customers Visit Review Sites Because They Want To Buy A Product Or A Service And Want To Get The Facts About Business Product Or Services.
Review websites are locations that customers go to get the truth about a item, business or service . Due to the fact that they have already formed a purchase decision, users come. The bulk of them (89%) buy within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal