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Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
The Majority Of Customers Aged 25 To 34 Published Reviews
According to Statista, the younger generations are unsurprisingly the more opinionated ones.
Source: Statista
82 Percent Of Consumers Check Out Review Websites Because They Wish To Purchase An Item Or A Service And Wish To Get The Facts About Business Product Or Services.
Users come because they have actually currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
89% Of Customers Read A Businesses Responses To Reviews
Not only do the majority of shoppers read the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
89% Of Buyers Choose To Read Reviews On Their Smart Devices
Be it through an app or a mobile internet browser, consumers choose to read reviews on their smart phones.
Source: Statista
88% Of Executives Consider Reputation Risk As A Top Business Problem
Reputation management stats suggest a business's reputation does not affect simply the clients. Potential employees also look at rankings and read reviews.
Source: Deloitte
A Solitary Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated content can do wonders in regards to conversions.
A single review can have an enormous effect on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent increase.
Source: RevLocal
Most Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a mediocre or negative one.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Favorable Reviews Motivate 68% Of Customers To Use A Local Business
Since the huge bulk of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger people understand the worth of being informed. User-generated content has an unassailable impact on consumers.
If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal