64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their buying confidence.

Businesses use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Consumers Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Focus on this statistic. The more detailed other users explain your service or product, the more money you can charge and consumer review statistics reveal to us precisely just how much more.

Source: Martech Zone

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management statistics show a company's reputation doesn't impact just the consumers. Potential employees also look at ratings and take a look at reviews.

Source: Deloitte

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Consumers Would Most Likely Give A Review If They Were Asked

More than a 35% would post a review to educate others about their consumer experience and 24% would rather direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews generally carry the very same weight as suggestions from family and friends.

Source: Brightlocal

89% Of Clients Browse A Companies Reactions To Reviews

Not only do many customers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the huge effect user scores have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people know the value of being informed. User-generated material has an indisputable influence on consumers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

30% Of Clients Feel Favorable To A Company Which Reacts To Online Reviews

Communicating with your clients establishes trust. Even something like responding to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are ready to invest more cash with a company.

Source: Statuslabs

53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of client reviews go on without a response. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers