Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

The Majority Of People Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies actually use them.

Although we now understand why client reviews are so effective, most businesses obviously don't.

Source: LsaInsider

Reviews Shared On Twitter Can Boost Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Consumers Might Invest 31% More With A Business That Has Excellent Reviews

Pay attention to this fact. The better other users describe your product and services, the more cash you can charge and customer review stats reveal to us precisely just how much more.

Source: Martech Zone

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. However, they realize the enormous effect user scores have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be affected than women.

Reviews and ranking statistics show individuals value the opinion of peers more than any other content.

Source: Collective Bias

73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more authentic which is what the prospective customers are looking for. Almost a 3rd of consumers state written reviews are the only function that makes them believe the sites' reviews are relevant and useful.

Source: Fan and Fuel

United States Consumers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

When people read reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

86% Of Customers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. They will be ready to share it if you offer them a good experience.

Source: Brightlocal