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52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too
We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.
Source: Capterra
A One Star Increase In Score Can Result In A 5% To 9% Increase In Business Profits
Businesses that treat clients honorably usually succeed, review websites help make certain of that.
Source: Statuslabs
70% Of Customers Choose To Find Out About A Business By Means Of Reviews And Short Articles, Rather Than Ads
Ads are all well and good, but it deserves attempting a different approach also. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than women.
Reviews and rating stats reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
89% Of Consumers Browse A Companies Replies To Reviews
Not only do many shoppers read the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a lawyer or a medical professional.
Young people (age 18-35) are much more likely to hire a professional based on online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
83% Of All Young People Were Asked To Post A Review Recently
Of those asked, 80% of consumers did give a review. Overall, companies have asked 66% of all customers to give a review on their business.
Source: Brightlocal
Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses
Because the huge bulk of customers read reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out a lot more reviews to get a better idea of how business is actually doing. Don't depend on that statistic alone.
Source: Brightlocal
30% Of Clients Feel Positive About A Business Which Answers Online Reviews
Communicating with your consumers creates trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.
As you may anticipate, clients who feel this way are happy to invest more money with a company.
Source: Statuslabs
53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews
Online review statistics prove that 63% of customer reviews go on without a reply. That's too bad, since those companies are losing consumers that way.
Source: Review Trackers
15% Of Visitors Don't Trust Businesses Without Online Reviews
No trust suggests no interactions. 15 percent of prospective customers won't even think about working with a company they can't discover opinions about.
Source: Statuslabs
Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
Younger people know the worth of being informed. User-generated content has an indisputable impact on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
If A Company Handles Problems Rapidly And Efficiently, 95% Of Disappointed Clients Will Go Back To A Business
Clients do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's nothing else a company can do to deal with an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
82% Of Consumers Check Out Review Sites Due To The Fact That They Wish To Acquire A Service Or A Product And Wish To Get The Truth About Business Product Or Services.
Review websites are locations that customers go to get the truth about a product, service or business . Users come since they have currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review stats put customers' reviews as the most reliable source of suggestions. Online reviews generally carry the very same weight as advice from friends and family.
Source: Brightlocal
Consumers Might Invest 31% More With A Business That Has Fantastic Reviews
Take notice of this statistic. The more detailed other users describe your product and services, the more money you can charge and customer review statistics show us precisely how much more.
Source: Martech Zone