60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and rating data show people value the opinion of peers more than any other content.

Source: Collective Bias

61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Overall two-thirds of companies have exceptional and great ratings. Just 5% of companies have a rating listed below three stars.

Source: Brightlocal

The Majority Of People Aged 25-34 Submitted Reviews

According to Statista, the younger generations are reportedly the more opinionated ones.

Source: Statista

89% Of Consumers Choose To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile browser, individuals choose to read reviews on their cell phones.

Source: Statista

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, purchasing decisions are made quickly.

Online reviews are certainly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses really utilize them.

Although we now know why client reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat customers well typically prosper, review sites help make certain of that.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

83% Of All Younger People Were Invited To Submit A Review Recently

Of those invited, 80% of customers did submit a review. In general, companies have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Lately reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you give them a great experience.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'very often'.

Source: Trust You

53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews

Online review stats prove that 63% of consumer reviews go on without a response. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs