95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Customers Might Invest 31% More With A Business That Has Terrific Reviews

Pay attention to this statistic. The better other users describe your product or service, the more cash you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone

60% Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and rating statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

30% Of Customers Feel Favorable To A Business Which Answers Online Reviews

Communicating with your consumers establishes trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read many more reviews to get a clear view of how the business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

89% Of Buyers Choose To Read Reviews Using Their Smart Devices

Be it through an app or a mobile internet browser, everyday people choose to read reviews on their mobile devices.

Source: Statista

53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of customer reviews remain without a response. That's regrettable, because those companies are losing consumers that way.

Source: Review Trackers

Many Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Since the huge bulk of customers read reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of Consumers Do Not Rely On Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust advertisements pick to take note of customers' recommendations online.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing customers see. Still, users take note of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

83% Of All Young Shoppers Were Invited To Post A Review Recently

Of those invited, 80% of customers did give a review. In general, businesses have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal