Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies really utilize them.

Although we now know why consumer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

Just 6 Percent Of Consumers Don't Trust Client Reviews At All

According to client review stats, a whopping 19% of customers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

61 Percent Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two thirds of companies have good and exceptional scores. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our buying preferences.

According to social reviews statistics, Facebook affects more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business.

Source: RevLocal

More Than Half Of Customers Won't Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is one of many that show the importance of online scores. Now that news of client fulfillment travels this fast, keeping your consumers pleased is more important than ever.

57% of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for businesses with a best five star rating.

Source: Brightlocal

74% Of Local Companies Have At Least One Google Review

One review is far from sufficient to improve your site's SERP ranking.

Looking at online rankings statistics, we found out that a business needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Certainly Submit A Review

More than a 35% would submit a review to inform others about their client experience and 24% would most likely direct their review to the company itself.

Over a 26% would want to submit a review to help other individuals with their decision making process.

Source: Podium

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a legal representative or a doctor.

Young people (age 18-35) are a lot more likely to employ an expert based upon online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Staying connected with your clients establishes trust. Even something like responding to their reviews and remarks can make them feel appreciated.

As you might expect, clients who feel this way are ready to spend more money with a business.

Source: Statuslabs