91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats place clients' reviews as the most trustworthy source of suggestions. Online reviews typically carry the very same weight as suggestions from loved ones.

Source: Brightlocal

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

No matter how appealing your marketing is, you still need client reviews. There's no skirting around it. Clients are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

83% Of All Young Clients Were Invited To Leave A Review Recently

Of those asked, 80% of customers did leave a review. In general, businesses have asked 66% of all clients to give a review on their company.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a distant second.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

74% Of Local Companies Have At Least One Google Review

One review is far from adequate to improve your site's SERP ranking.

Looking at online ratings stats, we discovered that a company requires to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

89% Of Buyers Prefer To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile internet browser, individuals choose to read reviews on their mobile phones.

Source: Statista

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Since the huge majority of consumers check out reviews, you would want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users take notice of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

98% Of Yelp's Visitors Bought From A Business They Found On The Website

Normally, 142 million consumers visit Yelp monthly. If you haven't declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Keeping in touch with your clients establishes trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are happy to invest more money with a business.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses actually utilize them.

Although we now know why customer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

70% Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out many more reviews to get a clear view of how business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal