54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users take note of other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million customers go to Yelp each month. If you haven't declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review data, people devote more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To show the significance of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Users Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made quickly.

Online reviews are obviously persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads choose to focus on consumers' recommendations online.

Source: Statuslabs

73 Percent Of Customers Believe Consumer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with scores alone.

Client reviews make the statistics appear more authentic which is what the prospective clients are looking for. Practically a 3rd of customers state composed reviews are the only feature that makes them think the websites' reviews are useful and pertinent.

Source: Fan and Fuel

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Given that the vast majority of consumers read reviews, you'd want yours to be appealing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies really use them.

Although we now know why consumer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews generally bring the exact same weight as suggestions from family and friends.

Source: Brightlocal

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

Regardless of how eye-catching your marketing is, you still need customer reviews. There is no other way around it. Clients are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and ranking statistics reveal people value the opinion of peers more than any other material.

Source: Collective Bias

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'really often'.

Source: Trust You

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal