74% Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online ratings data, we learnt that a business needs to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

89% Of Consumers Review A Companies Reactions To Reviews

Not only do most individuals read the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

86% Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you give them a good experience.

Source: Brightlocal

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

These days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read consumer reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most reliable source of suggestions. Online reviews generally bring the same weight as advice from loved ones.

Source: Brightlocal

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.

Source: Review Trackers

73 Percent Of Consumers Think Client Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the potential clients are searching for. Almost a third of consumers say composed reviews are the only function that makes them think the sites' reviews are relevant and helpful.

Source: Fan and Fuel

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Usually, 142 million consumers visit Yelp on a monthly basis. This is as great a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

United States Shoppers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals read reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American clients.

Source: Statista

89% Of Clients Prefer To Read Reviews Using Their Smart Devices

Be it through an app or a mobile browser, folks choose to read reviews on their mobile phones.

Source: Statista

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically two thirds of companies have great and outstanding rankings. Just 5% of companies have a rating listed below three stars.

Source: Brightlocal

82% Of Customers Visit Review Sites Due To The Fact That They Wish To Acquire A Service Or A Product And Want To Get The Truth About Business Products And Services.

Users come since they have already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses

Because the vast majority of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal