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The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010
In recent years reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
Online Item Reviews About An Item Can Increase Its Conversion Rate By An Incredible 270 Percent
User review stats show the purchase possibility for an item with five reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
Just 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies really utilize them.
Although we now understand why client reviews are so effective, many businesses apparently do not.
Source: LsaInsider
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews usually carry the same weight as guidance from loved ones.
Source: Brightlocal
Only 6% Of Consumers Do Not Trust Client Reviews At All
According to client review stats, a massive 19% of customers always trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
86 Percent Of Customers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they invest at your business. If you provide an excellent experience, they will want to share it.
Source: Brightlocal
Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
83 Percent Of Clients Do Not Rely On Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements select to focus on clients' recommendations online.
Source: Statuslabs
89% Of Clients Review A Companies Feedback To Reviews
Not only do most individuals check out the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.
Source: Brightlocal
Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. For that reason, purchasing decisions are made quickly.
Online reviews are certainly persuasive, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star rating is the first thing consumers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista