77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews

Online review statistics show that 63% of consumer reviews remain without a reply. That's too bad, due to the fact that those companies are losing clients that way.

Source: Review Trackers

30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews

Communicating with your customers develops trust. Even something easy like responding to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are happy to invest more cash with a business.

Source: Statuslabs

People Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying decisions are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US buyers consider reviews as 'very influential'.

To illustrate the importance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

67% Of Customers Say Reviews Are A "Extremely Important" Factor When Picking A Service Provider

When customers have to pick a service provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

Many Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower score actually helps your overall score.

According to customer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the potential clients are looking for. Practically a 3rd of customers say composed reviews are the only function that makes them believe the websites' reviews are useful and appropriate.

Source: Fan and Fuel

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a brand-new automobile and there are several models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you manage to select a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

Google Represents 57.5 Percent Of All Reviews Across The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

60% Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and rating statistics show individuals value the opinion of peers more than any other material.

Source: Collective Bias

83% Of All Young Consumers Were Invited To Give A Review Recently

Of those invited, 80% of customers did leave a review. Overall, companies have actually asked 66% of all clients to leave a review on their business.

Source: Brightlocal

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers