53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Element

Data reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

United States Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

When people check out reviews, they concentrate on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American consumers.

Source: Statista

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general appeal of a website can only go so far when it comes to trust.

Source: Review Trackers

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact make use of them.

Although we now understand why client reviews are so effective, many businesses obviously do not.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users focus on other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

A Solitary Business Review Can Lift Its Conversions By 10%

Online review statistics reveal user-generated content can do miracles in terms of conversions.

A single review can have a massive impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44% increase.

Source: RevLocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you quickly pick a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

When clients have to pick a solution provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Just 6 Percent Of Consumers Don't Trust Customer Reviews At All

According to customer review data, a massive 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone