72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

Regardless of how tempting your marketing is, you still need consumer reviews. There is no skirting around it. Consumers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to choose a lawyer or a medical professional.

Younger people (age 18-35) are a lot more likely to employ an expert based on online reviews. Only 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Most Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Sometimes a lower score in fact helps your overall rating.

According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the massive effect user rankings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing choices are made quickly.

Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

83% Of Customers Don't Rely On Advertising

The standard channels to reach customers aren't as prominent as they used to be. Many users who no longer trust advertisements pick to take notice of consumers' recommendations online.

Source: Statuslabs

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated material can do wonders in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44 percent boost.

Source: RevLocal

61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Generally two thirds of businesses have outstanding and great ratings. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Company

This stat is one of lots of that show the value of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your customers delighted is more crucial than ever.

57% of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for services with a best five star score.

Source: Brightlocal

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they invest at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal