70% Of Consumers Choose To Find Out About A Business Via Reviews And Short Articles, Instead Of Advertisements

Ads are all well and good, but it deserves trying a different approach also. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

American Shoppers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

When people read reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US consumers.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72% Of Customers Will Not Take Action Unless They Read Some Reviews

No matter how eye-catching your marketing is, you still need customer reviews. There's no way around it. Consumers are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

89% Of Consumers Browse A Businesses Replies To Reviews

Not only do a lot of customers check out the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

15 Percent Of Users Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of possible customers won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270%

User review stats reveal the purchase likelihood for a product with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you manage to select one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people know the worth of being informed. User-generated content has an unassailable effect on customers.

They will realize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Globally

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review stats position customers' reviews as the most credible source of suggestions. Online reviews normally carry the very same weight as recommendations from friends and family.

Source: Brightlocal

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Since the large bulk of consumers check out reviews, you would want yours to be appealing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Consumers Would Submit A Review If They Were Asked

More than a 35% would submit a review to notify others about their consumer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to give a review to assist other individuals with their choice making process.

Source: Podium