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Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
United States Shoppers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on various elements of the shopping experience when people read reviews. But according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA clients.
Source: Statista
The Majority Of Shoppers Aged 25 To 34 Published Reviews
According to Statista, the younger generations are purportedly the more opinionated ones.
Source: Statista
The Average Review Length Has Become 65% Much Shorter Since 2010
Currently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.
Source: Review Trackers
53% Of Customers Expect Companies To Reply Within A Week To Negative Reviews
Online review statistics show that 63% of customer reviews go on without a reply. That's too bad, because those companies are losing consumers that way.
Source: Review Trackers
Software Application Reviews Impact Over 98% Of All Purchasers
18% of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read a lot more reviews to get a clear view of how business is actually doing. Don't depend upon that figure alone.
Source: Brightlocal
Most Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a mediocre or negative one.
Source: Brightlocal
82 Percent Of Consumers Visit Review Sites Due To The Fact That They Wish To Acquire A Service Or An Item And Want To Get The Truth About The Businesses Product Or Services.
Review websites are locations that customers go to get the truth about a item, business or service . Users come because they have already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
52% Of Customers Rely On A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.
Source: Capterra
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'always' or 'extremely frequently'.
Source: Trust You
74% Of Regional Businesses Have At A Minimum, One Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Looking at online ratings statistics, we found out that a business requires to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to pick a lawyer or a physician.
Younger people (age 18-35) are even more likely to hire a professional based on online reviews. Only 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall two thirds of companies have outstanding and awesome ratings. Only 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal