The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

Online Item Reviews About A Product Can Amplify Its Conversion Rate By A Whopping 270 Percent

User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management statistics indicate a company's reputation does not affect simply the clients. Prospective team members also take a look at rankings and read reviews.

Source: Deloitte

Since They Desire To Purchase An Item Or A Service And Want To Get The Facts About The Businesses Items And Services, 82% Of Consumers Check Out Review Websites.

Users come due to the fact that they have already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Generally two thirds of businesses have excellent and good ratings. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

70 Percent Of Customers Prefer To Discover A Business Via Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, but it deserves trying a different approach too. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'really often'.

Source: Trust You

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use An Organisation

This stat is one of lots of that show the importance of online scores. Now that news of client fulfillment travels this fast, keeping your customers happy is more vital than ever.

57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked just for organizations with an ideal five star score.

Source: Brightlocal

USA Consumers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on various aspects of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US clients.

Source: Statista

Reviews Posted On Twitter Can Grow Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz