Users Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made quickly.

Online reviews are undoubtedly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends

Online review stats place customers' reviews as the most credible source of suggestions. Online reviews generally carry the same weight as guidance from loved ones.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

15% Of People Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of prospective clients won't even think about working with a business they can't find opinions about.

Source: Statuslabs

89% Of Consumers Read A Companies Feedback To Reviews

Not only do the majority of customers check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

Over Half Of Consumers Aged 25-34 Published Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

86 Percent Of Customers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83 Percent Of Clients Don't Rely On Advertising

The conventional channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust ads select to focus on consumers' suggestions online.

Source: Statuslabs

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

At this present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

Only 6% Of Customers Don't Trust Client Reviews At All

According to consumer review statistics, a massive 19 percent of customers constantly trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat clients well typically flourish, review websites help make certain of that.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star score is the first thing customers see. Still, users take notice of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the worth of being informed. User-generated material has an indisputable impact on customers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal