60% Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and rating stats show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

67% Of Customers Suggest Reviews Are A "Very Important" Factor When Picking A Solution Provider

Reviews have a massive effect on their decision when clients have to choose a solution provider.

Source: DemandGenReport

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the huge effect user scores have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

Buyers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying choices are made quickly.

Online reviews are certainly persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can likewise influence our purchasing preferences.

According to social media reviews statistics, Facebook affects the majority of users' purchase decisions.

Facebook reviews statistics reveal that four out of 5 users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users take notice of other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Half Of All Millennial's "Always" Read Online Reviews For Companies

Younger people know the worth of being informed. User-generated content has an unassailable effect on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Online Product Reviews About A Product Can Raise Its Conversion Rate By A Whopping 270%

User review statistics reveal the purchase probability for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Reviews Shared On Twitter Can Help Boost Revenues By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Google Accounts For 57.5 Percent Of All Reviews World Wide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra