Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Customers

24% of US consumers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those same clients are also going to accept slower shipping times for such items.

Source: Turntonetworks

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

83 Percent Of Clients Do Not Rely On Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. Most users who no longer trust advertisements pick to take note of customers' suggestions online.

Source: Statuslabs

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

Just 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to consumer review data, a tremendous 19% of consumers always trust online reviews and never ever a make a purchase without checking out reviews initially.

Source: Statista

Clients Could Invest 31 Percent More With A Business That Has Terrific Reviews

Take note of this fact. The more detailed other users explain your product and services, the more money you can charge and customer review statistics reveal to us exactly just how much more.

Source: Martech Zone

60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and score statistics show people value the opinion of peers more than any other content.

Source: Collective Bias

Most Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking really helps your overall rating.

According to customer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Generally, 142 million customers go to Yelp monthly. This is as excellent a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews

Corresponding with your consumers builds their trust. Even something as simple as reacting to their remarks and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are ready to invest more cash with a business.

Source: Statuslabs

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually use them.

Although we now understand why consumer reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the huge effect user scores have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz