The Majority Of Customers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are unsurprisingly the more opinionated ones.

Source: Statista

30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews

Communicating with your consumers builds their trust. Even something like responding to their remarks and reviews can make them feel valued.

As you may expect, clients who feel this way are going to invest more cash with a business.

Source: Statuslabs

53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

90% Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

The Majority Of Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower rating actually helps your overall score.

According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site

Usually, 142 million customers check out Yelp monthly. If you haven't claimed your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

If They Were Asked, 77% Of Customers Would Undoubtedly Post A Review

More than a 35% would post a review to notify others about their consumer experience and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other individuals with their choice making process.

Source: Podium

Clients Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing decisions are made quickly.

Online reviews are certainly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

American Shoppers Regard "Product Performance" To Be The Most Useful Info In Product Reviews

When people check out reviews, they focus on different elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of American customers.

Source: Statista

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the basic popularity of a site can just go so far.

Source: Review Trackers

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you give them an excellent experience.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

89% Of Consumers Choose To Read Reviews Using Their Cell Phones

Be it through an app or a mobile internet browser, most people choose to read reviews on their phones.

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US consumers consider reviews as 'exceptionally influential'.

To show the value of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those exact same clients are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review data make it clear people aren't satisfied with scores alone.

Consumer reviews make the stats appear more authentic which is what the potential clients are trying to find. Practically a 3rd of consumers state written reviews are the only function that makes them believe the sites' reviews are relevant and beneficial.

Source: Fan and Fuel