Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new car and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

77% Of Consumers Would Definitely Post A Review If They Were Asked

More than a 35% would submit a review to notify others about their client encounter and 24% would definitely direct their review to the company itself.

Over a 26% would want to give a review to help other people with their choice making process.

Source: Podium

83% Of All Younger Clients Were Asked To Leave A Review Recently

Of those asked, 80% of clients did give a review. Overall, companies have actually asked 66% of all clients to give a review on their company.

Source: Brightlocal

The Majority Of Clients Aged 25 To 34 Published Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management statistics indicate a business's reputation does not impact just the customers. Prospective team members also look at rankings and take a look at reviews.

Source: Deloitte

74 Percent Of Local Businesses Have At Least 1 Google Review

One review is far from adequate to enhance your website's SERP ranking.

Looking at online scores stats, we found out that a company needs to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Use A Service

This stat is among numerous that highlight the value of online ratings. Now that news of client complete satisfaction travels this fast, keeping your clients pleased is more vital than ever.

57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked only for businesses with an ideal five star ranking.

Source: Brightlocal

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read much more reviews to get an idea of how the business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Visitors Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying decisions are made rapidly.

Online reviews are clearly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone