Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management stats show a company's reputation doesn't impact just the customers. Potential team members likewise look at ratings and take a look at reviews.

Source: Deloitte

Just 6% Of Customers Do Not Rely On Customer Reviews At All

According to consumer review statistics, a massive 19 percent of consumers always trust online reviews and never a purchase without reading reviews first.

Source: Statista

72% Of Consumers Won't Take Action Unless They Read Some Reviews

No matter how tempting your marketing is, you still need consumer reviews. There is no way around it. Clients are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'really often'.

Source: Trust You

61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Typically 2 out of 3 companies have excellent and outstanding ratings. Just 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you manage to choose a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

Clients Might Invest 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this fact. The more detailed other users explain your product or service, the more money you can charge and customer review stats reveal to us precisely just how much more.

Source: Martech Zone

Because They Want To Purchase A Product Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Visit Review Websites.

Users come because they have currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

Reviews Published On Twitter Can Grow Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the general appeal of a site can just go so far.

Source: Review Trackers